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Wilson Ozuem

Professor

University for the Creative Arts

United Kingdom

Research Interests

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Professors in United Kingdom

Articles (6)

Year:

2026

Year:

2025

Year:

2025

Year:

2024

Year:

2023

Year:

2023

Collaborators (2)

Silvia Ranfagni

University of Florence

ITALY

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Michelle Willis

Lecturer in digital marketing

University of Roehampton

UNITED KINGDOM

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Wilson Ozuem

Research Interests

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Articles (6)

Paid search advertising across stages of the customer shopping journey: a shopping goal theory perspective

User Generated Content and Brand Engagement: Exploring the role of electronic semiotics and symbolic interactionism on Instagram

Thematic Analysis in an Artificial Intelligence-Driven Context: A Stage-by-Stage Process

Examining the role of social media influencers in service failure and recovery strategies: an empirical investigation of millennials' views

Examining user-generated content, service failure recovery and customer–brand relationships: an exploration through commitment-trust theory

A Step-by-Step Process of Thematic Analysis to Develop a Conceptual Model in Qualitative Research

Collaborators (2)

Silvia Ranfagni

Michelle Willis

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