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Silvia Ranfagni

University of Florence

Italy

Research Interests

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Professors in Italy

Articles (10)

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2024

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2024

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2024

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2024

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2024

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2023

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2023

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2023

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2023

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2023

Collaborators (3)

Simone Guercini

Full professor

University of Florence

ITALY

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Wilson Ozuem

Professor

University for the Creative Arts

UNITED KINGDOM

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Michelle Willis

Lecturer in digital marketing

University of Roehampton

UNITED KINGDOM

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Silvia Ranfagni

Research Interests

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Articles (10)

Exploring the relationship between chatbots, service failure recovery and customer loyalty: A frustration–aggression perspective

A question of style: an analysis of the use of the concept of style in the wine industry and research

Examining the role of social media influencers in service failure and recovery strategies: an empirical investigation of millennials' views

Demystification and Actualisation of Data Saturation in Qualitative Research Through Thematic Analysis

The conceptualization of enablers and constraints of in-store buying as part of the affordances flow funnel process through scan and go apps

Examining user-generated content, service failure recovery and customer–brand relationships: an exploration through commitment-trust theory

An online research approach for a dual perspective analysis of brand associations in art museums

A Step-by-Step Process of Thematic Analysis to Develop a Conceptual Model in Qualitative Research

Correction to: Understanding the process of meanings, materials, and competencies in adoption of mobile banking (Electronic Markets, (2022), 32, 4, (2445-2469), 10.1007/s12525-022-00610-7)

Dynamics of user-generated content and service failure recovery: evidence from millennials

Collaborators (3)

Simone Guercini

Wilson Ozuem

Michelle Willis

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