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WooJin Kim

Assistant Professor

University of Colorado Boulder

United States

Research Interests

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Professors in United States Professors in Marketing Marketing professors in United States

Articles (11)

Year:

2026

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2026

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2025

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2024

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2024

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2023

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2023

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2023

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2023

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2023

Year:

2023

Collaborators (5)

Jung Ah Lee

Seoul National University

SOUTH KOREA

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Yuhosua Ryoo

Assistant Professor

University of Minnesota Duluth

UNITED STATES

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Yong Whi Greg Song

Assistant Professor

Sejong University

SOUTH KOREA

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Yongjun Sung

Korea University

SOUTH KOREA

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Eunjoo Jin

Assistant Professor

Inha University

SOUTH KOREA

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WooJin Kim

Research Interests

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Articles (11)

When robots cross the line: consumer moral judgments of robots’ harm and authority violations

The literacy paradox: How AI literacy amplifies biases in evaluating AI-generated news articles

Bridging the health literacy gap through AI chatbot design

The blame shift: Robot service failures hold service firms more accountable

That uncanny valley of mind: when anthropomorphic AI agents disrupt personalized advertising

Price-ethicality association: When price discounts inhibit ethical purchasing

Chatbot Advertising As a Double-Edged Sword: The Roles of Regulatory Focus and Privacy Concerns

The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns

Hypocrisy Induction in Advertising

Approach versus Avoidance: A Self-Regulatory Perspective on Hypocrisy Induction in Anti-Cyberbullying CSR Campaigns

Using Descriptive and Injunctive Norms to Encourage COVID-19 Social Distancing and Vaccinations

Collaborators (5)

Jung Ah Lee

Yuhosua Ryoo

Yong Whi Greg Song

Yongjun Sung

Eunjoo Jin

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