Yan Huang

Assistant Professor

University of Houston

United States

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Articles (14)

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2024

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2022

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2022

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2021

Collaborators (2)

James Dillard

Professor

Pennsylvania State University

UNITED STATES

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Weirui Wang

Associate Professor

Florida International University

UNITED STATES

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Yan Huang

Research Interests

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Articles (14)

Crafting Persuasive Stories: How Uncertainty and Sidedness Influence Narrative Efficacy in Promoting Updated COVID-19 Vaccination

Overcoming Confirmation Bias in Misinformation Correction: Effects of Processing Motive and Jargon on Climate Change Policy Support

Multi-Faceted Influences on Perceived Messaging Effectiveness: Strategic Communication for Enhancing COVID-19 Risk Mitigation

Effects of Affect and Message Framing on Responses to Charity Advertising: A Construal Level and Regulatory Focus Perspective

The role of relevancy in native advertising on social media

Comparing the effects of simple and refutational narratives in misinformation correction: The moderating roles of correction placement and issue involvement

Does Relationship Matter during a Health Crisis: Examining the Role of Local Government- Public Relationship in the Public Acceptance of COVID-19 Vaccines

Reducing COVID-19 vaccine hesitancy among African Americans: the effects of narratives, character’s self-persuasion, and trust in science

Native advertising relevance effects and the moderating role of attitudes toward social networking sites

Feeling COVID-19: intensity, clusters, and correlates of emotional responses to the pandemic

Do Storytelling and Processing Motivation Matter? Comparing Narratives and Exemplars in Promoting Hepatitis C Screening among College Students

When a story contradicts: correcting health misinformation on social media through different message formats and mechanisms

Promoting COVID-19 Vaccination: The Interplay of Message Framing, Psychological Uncertainty, and Public Agency as a Message Source

Do women and extroverts perceive interactivity differently than men and introverts? Role of individual differences in responses to HCI vs. CMC interactivity

Collaborators (2)

James Dillard

Weirui Wang

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