James Dillard

Professor

Pennsylvania State University

United States

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James Dillard is a Professor at Pennsylvania State University in the United States. His research areas include visual communication, collective identity in environmental contexts, and the effects of persuasive messaging on health behaviors, particularly during the COVID-19 pandemic. He has contributed to the understanding of reactance to imagery and the impact of communication on public perceptions regarding health and environmental issues.

Articles (13)

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2025

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2024

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2024

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2024

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2024

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2023

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2023

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2022

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2022

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2022

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2022

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2020

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2020

Collaborators (6)

Yan Huang

Assistant Professor

University of Houston

UNITED STATES

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Stephen Mainzer

Associate Professor

Pennsylvania State University

UNITED STATES

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LIJIANG SHEN

Professor

Pennsylvania State University

UNITED STATES

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Youllee Kim

Assistant professor

University of Denver

UNITED STATES

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Fabienne Bünzli

University of St. Gallen

SWITZERLAND

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Yuwei Li

Assistant Professor

Louisiana State University

UNITED STATES

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James Dillard

Research Interests

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About

Articles (13)

When Visual Communication Backfires: Reactance to Three Aspects of Imagery

A Content Analysis of Online Messages about Sugar-Sweetened Beverages

Pro-Vaccination Flu and COVID-19 Messages: Evidence of Congenial Targeted and Spillover Effects

Collective Identity: Making the Case for a Stage Model Approach to Addressing Water Quality in the Chesapeake Bay Watershed

Campaign-induced interpersonal communication following exposure to strong and weak persuasive messages

Persuasive Messages, Social Norms, and Reactance: A Study of Masking Behavior during a COVID-19 Campus Health Campaign

Spillover effects of anti-sugar-sweetened beverage messages: From consumption decisions to policy preferences

Feeling COVID-19: intensity, clusters, and correlates of emotional responses to the pandemic

The Role of Fatigue in a Campus COVID-19 Safety Behaviors Campaign

Correspondence between Two Methods of Measuring Discrete Emotions: Self-report versus Machine-coded Facial Displays

The persuasive effects of verbal anchoring and visual complexity

Communicating Antibiotic Stewardship: Emotional Responses and Their Impact on Adherence

How Scary Are Threat Appeals? Evaluating the Intensity of Fear in Experimental Research

Collaborators (6)

Yan Huang

Stephen Mainzer

LIJIANG SHEN

Youllee Kim

Fabienne Bünzli

Yuwei Li

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