Yen-Yao Wang

Assistant Professor

Auburn University

United States

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Yen-Yao Wang is an Assistant Professor at Auburn University in the United States. His research areas include consumer perceptions of safety in product recalls, service quality measurement through text analytics, and the implementation of blockchain technology for supply chain transparency. He has contributed to recent scholarly articles exploring the dynamics of news content, the performance of online consumer opinions, and innovative frameworks for enhancing supply chain partnerships.

Articles (3)

Year:

2024

Year:

2023

Year:

2023

Collaborators (2)

Tawei Wang

DePaul University

UNITED STATES

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Vivek Astvansh

Associate Professor of Quantitative Marketing and Analytics

McGill University

CANADA

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Yen-Yao Wang

Research Interests

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Articles (3)

The dynamic interdependencies among the negativity and the positivity in news and user-generated content about safety in a firm’s products and the firm’s product recalls

Implementing a multichain framework using hyperledger for supply chain transparency in a dynamic partnership: A feasibility study

Measuring service quality with text analytics: Considering both importance and performance of consumer opinions on social and non-social online platforms

Collaborators (2)

Tawei Wang

Vivek Astvansh

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