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Yioula Melanthiou

Has grant

Assistant Professor

Cyprus University of Technology

Cyprus

Research Interests

Recent Grants

Grant: Close

Master’s programme in Family Business Management - FAB

Open Date: 2020-11-01

Close Date: 2023-11-01

Grant: Close

Developing Cultural Bonds between European Citizens and Refugees

Open Date: 2019-10-01

Close Date: 2021-12-01

Grant: Close

European Youth Network for Diversity and Tolerance (E-unite)

Open Date: 2018-03-01

Close Date: 2019-06-01

Grant: Close

Mentoring Platform for Young Social Innovators (MYNNOVA)

Open Date: 2016-12-01

Close Date: 2018-09-01

Grant: Close

University-Enterprises Training Partnership Network (UETPNET)

Open Date: 2010-01-01

Close Date: 2012-09-01

Articles (14)

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2026

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2025

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2025

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2024

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2024

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2023

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2023

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2023

Collaborators (6)

Tharrenos Bratitsis

Professor

University of Western Macedonia

GREECE

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Urszula Ryciuk

Bialystok University of Technology

POLAND

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Anna Zarkada

Associate Professor

Cyprus University of Technology

CYPRUS

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Naziyet Uzunboylu

CYPRUS

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Maria Voutsa

Lecturer

Cyprus University of Technology

CYPRUS

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Cláudia Silva

Professora Adjunta

Universidade de Aveiro Escola Superior de Tecnologia e Gestão de Águeda

PORTUGAL

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Yioula Melanthiou

Research Interests

Recent Grants

Articles (14)

Real talk or posed shots? Unpacking GenZs reaction to candid vs curated brand posts on BeReal

INTERWEAVING ENTRECOMP, GAME-BASED LEARNING AND EXPERIENTIAL LEARNING FOR THE DESIGN OF AN ENTREPRENEURSHIP TRAINING PROGRAMME

The Impact of Virtual Try-On Tools for Beauty Products on Consumer Behavior: A Segmentation Study

GAME-BASED LEARNING IN ENTREPRENEURSHIP EDUCATION: ANALYSIS OF STUDENT AND FACILITATOR FEEDBACK IN AN INTERDISCIPLINARY TRAINING PROGRAMME

Assessing the Market Readiness for Medical Cannabis in Greece: A Qualitative Study of Patient Perspectives

Healthcare Professionals’ Perceptions About Medical Cannabis in Greece: A Qualitative Study

Examining servitisation as a resource-based competitive advantage

Marketing Management and Policymaking for Medical Cannabis: Overcoming Barriers and Shaping Strategies

The Social Shift: How Social Media Revolutionized Consumer Behaviour Research

The Growing Complexity of COBRAs: A Systematic Review

The Metaverse in an Era of Volatility, Uncertainty, Complexity, and Ambiguity (VUCA)

A nation brand development framework: the stakeholders' perspective

Did we really need a pandemic to fast-track technology?

The fast fashion vs environment debate: Consumers' level of awareness, feelings, and behaviour towards sustainability within the fast-fashion sector

Collaborators (6)

Tharrenos Bratitsis

Urszula Ryciuk

Anna Zarkada

Naziyet Uzunboylu

Maria Voutsa

Cláudia Silva

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