Zack P. Pedersen

Indiana State University

United States

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Articles (9)

Year:

2025

Year:

2025

Year:

2025

Year:

2025

Year:

2024

Year:

2023

Year:

2023

Year:

2023

Year:

2022

Collaborators (3)

Marina Iskhakova

Program manager/Lecturer

Australian National University

AUSTRALIA

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Kevin Byon

Professor

Indiana State University

UNITED STATES

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Minkyo Lee

Assistant Professor

University of Nevada

UNITED STATES

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Zack P. Pedersen

Research Interests

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Articles (9)

Olympism and Cross-Cultural Differences in The Youth Olympic Games: The Case of Singapore and Norway

Audience Reactions to Sports Activism: The Role of Framing and Hostile Media Effects

From Player to Nation: Elite Communication, Celebrity Status, and Country Image—A Case Study of Mohamed Salah and Egypt

Visual Athlete Rebrands: Discussing the Factors That Influence Athletes to Alter Their Personal Brand Logo

Logo Usage of Disc Golf Athletes on Instagram: The Prevalence of Athlete, Endorser, and Sponsor Brands

Role Models and Athlete Expression at the Youth Olympic Games as Impactful Sport Communication Practices

Online consumer reviews of a sport product: an alternative path to understanding brand associations

Athlete apparel: the impact of team brand awareness and apparel brand awareness on athletes' brands, logos, and merchandise

The relative influence of spectator dysfunctional behavior on spectator enjoyment in Major League Baseball

Collaborators (3)

Marina Iskhakova

Kevin Byon

Minkyo Lee

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