Zexin Ma

Assistant Professor

University of Connecticut

United States

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About

Dr. Zexin Ma is an Assistant Professor at the University of Connecticut, USA. His research focuses on health communication, particularly the role of narratives in countering misinformation, substance use in social contexts, and the use of virtual reality in educational settings. His recent publications include studies on narrative contagion, empathy in nursing education, and the impact of emotional awareness on responses to vaccine-related misinformation.

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Auburn University

UNITED STATES

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Zexin Ma

Research Interests

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Articles (20)

Binge Drinking Status as a Moderator in Narrative Versus Non-Narrative Pictorial Warning Labels: Roles of Cognitive Elaboration and Retrospective Reflection

The Role of Narratives in Countering Health Misinformation: A Scoping Review of the Literature

The persuasive effects of narratives: a systematic review of reviews

Understanding and Mitigating Substance Use in Social Settings with Virtual Reality: Insights from Emerging Research

Media-Induced and Psychological Factors That Foster Empathy Through Virtual Reality in Nursing Education: 2×2 Between-Subjects Experimental Study

Overcoming Health Information Inequities: Valley fever Information Repertoires Among Vulnerable Communities in California

Analyzing narrative contagion through digital storytelling in social media conversations: An AI-powered computational approach

“You are Telling the Story Yourself”: Defining and Developing Narrative Pictorial Warning Labels

How individuals cope with anger- and sadness-induced narrative misinformation on social media: roles of transportation and correction

Impact of Emotional Awareness on Responses to Vaccine-Related Narrative Misinformation

Is My Story Better Than His Story? Understanding the Effects and Mechanisms of Narrative Point of View in the Opioid Context

Designing Cancer Warning Labels for Alcoholic Beverages: Examining the Impact of Visual Elements

How are we going to treat Chinese people during the pandemic? Media cultivation of intergroup threat and blame

Stories that engage the audience: An investigation of popular breast cancer narratives on social media

Present, empathetic, and persuaded: a meta-analytic comparison of storytelling in high versus low immersive mediated environments

“I Can See a Story from the Warning”: Understanding the Role of Perceived Narrativity in Pictorial Warning Labels

Primacy effect of emotions in social stories: User engagement behaviors with breast cancer narratives on Facebook

Primacy effect of emotions in social stories: User engagement behaviors with breast cancer narratives on Facebook

The use of immersive stories to influence college students’ attitudes and intentions related to drinking and driving

Impact of Self-Affirmation on Responses to Health Warning Messages: Does Consideration of Future Consequences Matter?

Collaborators (7)

Xinyan Zhao

Meng Chen

Jun Hu

Rong Ma

Joshua Haworth

Camille Saucier

Victoria Ledford

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