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University of St. Gallen

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PhD Position in Applied Marketing Research (AI-Driven Marketing, Consumer Behavior, Social Media) University of St.Gallen in Switzerland

Degree Level

PhD

Field of study

Marketing

Funding

Full-time research associate position (100%) salaried in accordance with the University of St.Gallen's guidelines. The post offers paid employment rather than a separate scholarship and includes a doctoral research position with access to infrastructure, conference participation, and collaboration opportunities.

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Country

Switzerland

University

University of St. Gallen

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Keywords

Marketing
Consumer Behavior
Business
Social Media
Statistics

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About this position

PhD opportunity in Applied Marketing Research at the University of St.Gallen (HSG), Switzerland, within the Institute for Marketing and Customer Insight.

The position focuses on marketing, consumer behavior, AI-driven marketing, and social media, with hands-on collaboration with companies and the chance to contribute to empirical research in leading international journals. The role is embedded in an interdisciplinary team and offers access to a strong executive network in marketing, communications, and sales.

This is a full-time research associate position (100%) and is salaried according to University of St.Gallen guidelines. The chair of Prof. Dr. Reto Hofstetter offers close doctoral supervision, a collegial working environment, excellent infrastructure, and regular conference participation. The post is linked to the university’s doctoral environment and broader research community.

Eligibility highlights: a strong interest in innovative research on marketing, consumer behavior, and AI; digital affinity; solid IT skills; and experience with quantitative research methods such as experimental design, statistics, R, or Python is an advantage. Applicants must have an outstanding university Master’s degree in business administration, economics, or a related field (e.g., psychology, industrial engineering) with minimum grade 5.0 (CH) / 2.0 (DE). Degrees from universities of applied sciences, MBA, and MAS programs are not accepted. Excellent command of English and German is mandatory.

How to apply: Submit an online application via the job portal and mention job ID 2829. Use the provided application link to access the recruitment system.

Funding details

Full-time research associate position (100%) salaried in accordance with the University of St.Gallen's guidelines. The post offers paid employment rather than a separate scholarship and includes a doctoral research position with access to infrastructure, conference participation, and collaboration opportunities.

What's required

Outstanding university Master's degree in business administration, economics, or a related field (e.g. psychology, industrial engineering) with a minimum grade of 5.0 (CH) / 2.0 (DE). Degrees from universities of applied sciences, MBA, and MAS programs are not accepted. Applicants should have a strong interest in innovative research on marketing, consumer behavior, and AI, digital affinity, solid IT skills, and experience with quantitative research methods such as experimental design, statistics, R, or Python is an advantage. Excellent command of both English and German is mandatory, and candidates should show responsibility, organizational talent, initiative, flexibility, commitment, team spirit, accountability, and a willingness to learn.

How to apply

Apply online via the university's application portal and state job ID 2829. Use the provided 'apply here' link in the posting.

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