Aimee Riedel

Senior Lecturer

Griffith University Griffith Business School

Australia

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Aimee Riedel is a Senior Lecturer at Griffith University Griffith Business School in Australia. Her research areas include online consumer behavior, mobile news engagement, and transformative service solutions in healthcare. She has recently published articles addressing issues such as online trolling, advertising strategies in freemium services, and the psychological aspects of consumer interactions in digital environments.

Articles (15)

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2025

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2025

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2025

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2025

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2024

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2023

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2023

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2023

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2023

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2023

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2023

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2023

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2022

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2022

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2022

Collaborators (4)

Rory Mulcahy

Associate Professor

University of the Sunshine Coast

AUSTRALIA

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Renee Barnes

Associate Professor

University of the Sunshine Coast

AUSTRALIA

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Udo Gottlieb

Queensland University of Technology

AUSTRALIA

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Amanda Beatson

Professor, Advertising, Marketing and Public Relations

Queensland University of Technology

AUSTRALIA

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Aimee Riedel

Research Interests

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Articles (15)

Engaging bystanders in response to online trolling customer misbehavior through service organization response strategies

Pushing Past News Avoidance: Implications of Mobile Alerts on News Engagement Intentions

Advertising in Freemium Services: Lack of Control and Intrusion as the Price Consumers Pay

Transformative service in healthcare: understanding secondary vulnerability and coping mechanisms in end-of-life care

Avoiding excessive AI service agent anthropomorphism: examining its role in delivering bad news

Vulnerability on the frontline: systematic review and meta-analysis of frontline employee vulnerability

I'd better say something! How empathy shapes bystander psychological reactance and intervention to online trolling of service organizations

Reducing the incidence and impact of peer-to-peer online trolling: a protocol for a scoping review

The impact of gender and age on bullying role, self-harm and suicide: Evidence from a cohort study of Australian children

Push notifications and news snacking: The impact of mobile news alert framing on reader engagement

Inclusivity and Diversity: A Systematic Review of Strategies Employed in the Higher Education Marketing Discipline

Dealing with intrusive ads: a study of which functionalities help consumers feel agency

Feeling the love? How consumer's political ideology shapes responses to AI financial service delivery

“Going on a sensory adventure, a touchy subject?”: investigating haptic technology and consumer adventure orientation

A transformative and social marketing ecosystem investigation into drug use among young adults

Collaborators (4)

Rory Mulcahy

Renee Barnes

Udo Gottlieb

Amanda Beatson

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