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Aishwarya Singhal
Assistant Professor
United KingdomResearch Interests
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About
Aishwarya Singhal is an Assistant Professor at Heriot-Watt University, located in the United Kingdom. Her research focuses on the evolution of customer relationship management, specifically investigating the transition from traditional CRM to social CRM. Her recent work includes a bibliometric review and a proposed research agenda for consumer research.
Articles (3)
Year:
2026
Year:
2025
Year:
2022
Collaborators (3)
Paul John Hopkinson
Dean
Heriot-Watt University
Jamie Burton
The University of Manchester
Rodrigo Perez Vega
Associate Professor
University of Reading Henley Business School
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