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Rodrigo Perez Vega
Has grant
Associate Professor
United KingdomResearch Interests
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About
Rodrigo Perez Vega is an Associate Professor at the University of Reading Henley Business School in the United Kingdom. His research areas focus on consumer engagement, the role of AI in marketing, and the effects of digital nomadism on relationships, as evidenced by his recent publications. He has explored topics such as the impact of luxury brands' sustainability tweets on consumer interaction and the implications of service robots on customer satisfaction. Additionally, his work includes a systematic review of consumer behavior, addressing both its positive and negative aspects.
Recent Grants
Grant: Close
Exploring the Feasibility of LLMs for Assessment Feedback: A Pilot Study in Higher Education
Open Date: 2025-05-01
Close Date: 2026-09-01
Grant: Close
The Independent Living Care Technology Solutions project
Open Date: 2023-10-01
Close Date: 2025-08-01
Grant: Close
Immersive technologies for skills and capabilities development: measuring the effect of enhanced immersive experiences and performance outcomes among Generation Z consumers
Open Date: 2023-10-01
Close Date: 2024-09-01
Grant: Close
Adoption of service robotics in adult social care – the effect of learning style on adoption
Open Date: 2022-09-01
Close Date: 2023-10-01
Articles (12)
Year:
2025
Year:
2025
Year:
2025
Year:
2024
Year:
2023
Year:
2023
Year:
2023
Year:
2023
Year:
2022
Year:
2022
Year:
2022
Year:
2021
Collaborators (12)
Irene Garnelo-Gomez
Assistant Professor in Marketing and Sustainability (Profesora Contratada Doctora)
Universitat Ramon Llull IQS School of Management
Cristiana R. Lages
Associate Professor with Habilitation (Agregação)
University of Minho
Nikolaos Stylos
University of Bristol
Cristina Miguel
Senior Lecturer
University of Gothenburg
Matteo Borghi
University of Reading
Christoph Lutz
Professor Dr. at BI Norwegian Business School
BI Norwegian Business School
Paul John Hopkinson
Dean
Heriot-Watt University
Selma Kadić-Maglajlić
Associate Professor
Copenhagen Business School
Katherine Baxter
Lecturer in Marketing
Liverpool Hope University
Brian Jones
Senior Lecturer
Leeds Beckett University
Aishwarya Singhal
Assistant Professor
Heriot-Watt University
Marcello M. Mariani
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