Rodrigo Perez Vega
Associate Professor
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Rodrigo Perez Vega is an Associate Professor at the University of Reading Henley Business School in the United Kingdom. His research areas focus on consumer engagement, the role of AI in marketing, and the effects of digital nomadism on relationships, as evidenced by his recent publications. He has explored topics such as the impact of luxury brands' sustainability tweets on consumer interaction and the implications of service robots on customer satisfaction. Additionally, his work includes a systematic review of consumer behavior, addressing both its positive and negative aspects.
Articles (11)
Collaborators (9)
Cristiana R. Lages
Assistant Professor with Agregação
University of Minho
Nikolaos Stylos
University of Bristol
Cristina Miguel
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University of Gothenburg
Matteo Borghi
University of Reading
Christoph Lutz
Professor Dr. at BI Norwegian Business School
BI Norwegian Business School
Paul John Hopkinson
Heriot-Watt University
Selma Kadić-Maglajlić
Associate Professor
Copenhagen Business School
Aishwarya Singhal
Heriot-Watt University
Marcello M. Mariani
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