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Alain Chong

Professor in Information Systems

University of Nottingham Ningbo China (UNNC)

China

Research Interests

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Articles (17)

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2026

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Collaborators (8)

José L Roldán

Catedrático de Universidad

Universidad de Sevilla

SPAIN

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Younghoon Chang

Associate Professor

University of Nottingham Ningbo China (UNNC)

CHINA

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Antony Paulraj

Professor

NEOMA Business School

FRANCE

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Zhao Cai

Professor in Information Systems

University of Nottingham Ningbo China (UNNC)

CHINA

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Boying Li

Associate Professor

University of Nottingham Ningbo China (UNNC)

CHINA

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Mengyao FU

Lecturer

Deakin University

AUSTRALIA

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Gabriel Cepeda

Full Professor of Management

Universidad de Sevilla

SPAIN

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Fangfang Hou

Assistant Professor

Xi’an Jiaotong-Liverpool University

CHINA

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ApplyKite TwinLearns as you apply

Make your next move.

Prepare your application

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Alain Chong

Research Interests

Make your next move.

Articles (17)

How Third‐Party Sellers Respond to Platform Owner Entry: Reselling Versus Private‐Label Modes in E‐Commerce

Predicting the acceptance of e-government: a systematic review

How representational fidelity affects sociability and cyberself engagement in the Metaverse

How to Support Health Care Professionals in Emergencies

RHETORICAL JOCKEYING: NAVIGATE NATIONALISTIC HOST MARKETS THROUGH STRATEFIC COMMUNICATION

Streaming together: Unraveling social experiences in social live streaming services

Emerging opportunities for information systems researchers to expand their PLS-SEM analytical toolbox

Turning the wheels of engagement: Evidence from entertainment live streaming

Metaverse: Literature Review, Synthesis and Future Research Agenda

Preparing ecosystems for platformization: Insights from multiple case studies

The role of para-social relationship in live streaming virtual gift purchase: a two-stage SEM-neural network analysis

PLS-SEM in information systems: seizing the opportunity and marching ahead full speed to adopt methodological updates

Dependence structure, relational mechanisms and performance: teasing out the differences between upstream and downstream supply chain partners

Navigating supply chain disruptions: a purchasing portfolio matrix analysis of Chinese manufacturing SMEs in the context of COVID-19

Unveiling the formation of conspiracy theory on social media: A discourse analysis

ICT, Financial Development and Renewable Energy Consumption

The use of social media for a better world: roles of social experience, empathy and personal impulsiveness in charitable crowdfunding

Collaborators (8)

José L Roldán

Younghoon Chang

Antony Paulraj

Zhao Cai

Boying Li

Mengyao FU

Gabriel Cepeda

Fangfang Hou

Make your next move.