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Fangfang Hou

Assistant Professor

Xi’an Jiaotong-Liverpool University

China

Research Interests

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Articles (6)

Year:

2026

Year:

2026

Year:

2025

Year:

2024

Year:

2024

Year:

2023

Collaborators (3)

Teng Ma

Assistant professor

Xi’an Jiaotong-Liverpool University

CHINA

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Alain Chong

Professor in Information Systems

University of Nottingham Ningbo China (UNNC)

CHINA

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Boying Li

Associate Professor

University of Nottingham Ningbo China (UNNC)

CHINA

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ApplyKite TwinLearns as you apply

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Fangfang Hou

Research Interests

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Articles (6)

Leveraging technology to cultivate relational benefits and drive purchases in live commerce

Unreviling the dark side of Danmaku: The effects of aggressive Danmaku and original work's attributes on condensed clips' performance

Streaming together: Unraveling social experiences in social live streaming services

Theorising moderation in the configurational approach: A guide for identifying and interpreting moderating influences in QCA

The role of para-social relationship in live streaming virtual gift purchase: a two-stage SEM-neural network analysis

The use of social media for a better world: roles of social experience, empathy and personal impulsiveness in charitable crowdfunding

Collaborators (3)

Teng Ma

Alain Chong

Boying Li

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