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Boying Li

Associate Professor

University of Nottingham Ningbo China (UNNC)

China

Research Interests

ApplyKite TwinLearns as you apply

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Articles (6)

Year:

2026

Year:

2026

Year:

2025

Year:

2024

Year:

2023

Year:

2023

Collaborators (4)

Zhao Cai

Professor in Information Systems

University of Nottingham Ningbo China (UNNC)

CHINA

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Ruizhi Yuan

University of Nottingham Ningbo China (UNNC)

CHINA

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Alain Chong

Professor in Information Systems

University of Nottingham Ningbo China (UNNC)

CHINA

View details

Fangfang Hou

Assistant Professor

Xi’an Jiaotong-Liverpool University

CHINA

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ApplyKite TwinLearns as you apply

Make your next move.

Prepare your application

Review drafts before you send them.

Boying Li

Research Interests

Make your next move.

Articles (6)

Leveraging technology to cultivate relational benefits and drive purchases in live commerce

An Empirical Study of AI Financial Advisor Adoption Through Technology Vulnerabilities in the Financial Context

Streaming together: Unraveling social experiences in social live streaming services

The role of para-social relationship in live streaming virtual gift purchase: a two-stage SEM-neural network analysis

The use of social media for a better world: roles of social experience, empathy and personal impulsiveness in charitable crowdfunding

Disentangling Affordances of Online Collaboration Tools for Mutual Aid in Emergencies: Insights from the COVID-19 Lockdown

Collaborators (4)

Zhao Cai

Ruizhi Yuan

Alain Chong

Fangfang Hou

Make your next move.