Alejandro Molla-Descals
Head
SpainResearch Interests
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About
Alejandro Molla-Descals is the Head at Universidad de Valencia in Spain. His research areas include customer behavior in retail, technology acceptance in mobile showrooming, and the interplay between online and offline shopping environments. Recent publications explore themes such as environmental awareness in consumer decisions, social commerce dynamics, and the management of customer loyalty across various channels.
Articles (8)
Year:
2025
Year:
2024
Year:
2022
Year:
2021
Year:
2021
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2021
Year:
2021
Year:
2020
Collaborators (4)
Marco Ieva
Assistant Professor
University of Parma
Teresa Fayos Gardó
Associate Professor
University of Valencia
MIGUEL-ANGEL GOMEZ-BORJA
Catedrático de Universidad / Full Professor
University of Castilla-La Mancha
Marta Frasquet
Full Professor (Catedrática de Universidad)
University of Valencia
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