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Marco Ieva

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Associate Professor

University of Parma

Italy

Research Interests

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Professors in Italy Professors in Marketing Marketing professors in Italy

Recent Grants

Grant: Close

Implications of digitalization and omnichannel management for the shopping processes and store formats

Open Date: 2018-01-01

Close Date: 2020-12-01

Articles (8)

Year:

2025

Year:

2024

Year:

2024

Year:

2023

Year:

2023

Year:

2022

Year:

2022

Year:

2021

Collaborators (6)

Mónica Veloso

Profesor ayudante

Universidad Autónoma de Madrid

SPAIN

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IDA D'ATTOMA

Associate Professor

University of Bologna

ITALY

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Christoph Teller

Johannes Kepler University Linz

AUSTRIA

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Mónica Gómez-Suárez

Researcher

Universidad Autónoma de Madrid

SPAIN

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Alejandro Molla-Descals

Head

University of Valencia

SPAIN

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Marta Frasquet

Full Professor (Catedrática de Universidad)

University of Valencia

SPAIN

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Marco Ieva

Research Interests

Make your next move.

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Recent Grants

Articles (8)

Touchpoints' role in the museum context: from affect to customer loyalty

A new composite index to assess environmental consciousness using survey data and big data: Empirical evidence from European consumers

Customer inspiration in retailing: The role of perceived novelty and customer loyalty across offline and online channels

Social media content strategy in hospitality: the impact of experiential posts and response congruence on engagement, hotel image, and booking intention

Redesigning loyalty marketing for a better world: the impact of green loyalty programs on perceived value

Omnichannel retailing and post-pandemic recovery: building a research agenda

The role of marketing strategies in achieving the environmental benefits of innovation

Complaint behaviour in multichannel retailing: a cross-stage approach

Collaborators (6)

Mónica Veloso

IDA D'ATTOMA

Christoph Teller

Mónica Gómez-Suárez

Alejandro Molla-Descals

Marta Frasquet

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