Marco Ieva
Assistant Professor
University of Parma
Italy
Has grant
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Research Interests
Brand Management
30%
Hotel Management
10%
Marketing
60%
Consumer Psychology
50%
Customer Engagement
30%
Eco-innovation
30%
Retail Management
20%
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Recent Grants
Grant: Close
Implications of digitalization and omnichannel management for the shopping processes and store formats
Open Date: 2018-01-01
Close Date: 2020-12-01
Articles7
Collaborators4
Mónica Veloso
Universidad Autónoma de Madrid
SPAIN
Christoph Teller
Johannes Kepler University Linz
AUSTRIA
Mónica Gómez-Suárez
Universidad Autónoma de Madrid
SPAIN
Marta Frasquet
Full Professor (Catedrática de Universidad)
University of Valencia
SPAIN
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