Colleen Kirk
Associate Professor of Marketing
United StatesResearch Interests
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About
Colleen Kirk is an Associate Professor of Marketing at the New York Institute of Technology, USA. Her research areas encompass consumer behavior, marketing communications, and the psychological effects of social dynamics and technology. Recent publications include studies on consumer trust in the sharing economy, the behaviors of narcissistic individuals in gifting, and the impacts of AI on marketing authenticity.
Articles (8)
Year:
2025
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2025
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2025
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2025
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2022
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2022
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2021
Year:
2020
Collaborators (3)
claire hart
University of Southampton
Suzanne Shu
John Dyson Professor in Marketing
Cornell University
Aleksandra Kovacheva
Assistant Professor 10 Months
University at Albany, State University of New York
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