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Alina Sorescu

Professor

Texas A&M University

United States

Research Interests

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Professors in United States

Articles (9)

Year:

2026

Year:

2026

Year:

2025

Year:

2024

Year:

2024

Year:

2024

Year:

2023

Year:

2023

Year:

2023

Collaborators (9)

Martin Schreier

Professor of Marketing

WU Vienna University of Economics and Business

AUSTRIA

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Markus Baer

Professor

Washington University in St. Louis

UNITED STATES

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Charles Noble

The University of Tennessee Knoxville

UNITED STATES

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Luigi De Luca

Cardiff University

UNITED KINGDOM

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minu kumar

Professor

San Francisco State University

UNITED STATES

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Victor Seidel

Professor of Innovation Management

Babson College

UNITED STATES

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Reo Song

UNITED STATES

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Rosanna Garcia

Beswick Endowed Chair of Innovation & Entrepreneurship

Worcester Polytechnic Institute

UNITED STATES

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Jonathan Bohlmann

Professor of Marketing and Innovation

North Carolina State University

UNITED STATES

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Alina Sorescu

Research Interests

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Articles (9)

Investor Reactions to Firms’ Announcements of Operational Decisions in Markets Involved in Geopolitical Conflicts

Choice in the age of post-generalization: fragmentation, hyper-personalization, and private universes of choice

Special section: Frontiers of Mediated Markets: Algorithms, Aesthetics, and Actors

Fueling innovation management research: Future directions and five forward‐looking paths

The creator economy: An introduction and a call for scholarly research

Brands in the Labor Market: How Vertical and Horizontal Brand Differentiation Impact Pay and Profits Through Employee–Brand Matching

Innovation Potential, Insider Sales, and IPO Performance: How Firms Can Mitigate the Negative Effect of Insider Selling

Blockchain Meets Marketing: Opportunities, Threats, and Avenues for Future Research

On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practice

Collaborators (9)

Martin Schreier

Markus Baer

Charles Noble

Luigi De Luca

minu kumar

Victor Seidel

Reo Song

Rosanna Garcia

Jonathan Bohlmann

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