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Martin Schreier
Professor of Marketing
AustriaResearch Interests
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About
Martin Schreier is an Associate Professor at the Vienna University of Economics and Business in Austria. His research areas focus on innovation, marketing strategies, and the application of blockchain technology in consumer behavior. Recent articles include topics such as the influence of design on innovation, the implications of crowdsourcing, and enhancing customer experiences through brand perceptions.
Articles (12)
Year:
2026
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2025
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2025
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2025
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2025
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2025
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2024
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2024
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2023
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2023
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2023
Year:
2023
Collaborators (10)
Darren Dahl
Senior Associate Dean
The University of British Columbia
Charles Noble
The University of Tennessee Knoxville
Alina Sorescu
Professor
Texas A&M University
Christoph Fuchs
Universität Wien
Yanmei Zheng
Assistant Professor
University of Hawaii at Manoa
Christian V. Baccarella
Professor
Free University of Bozen-Bolzano
Joseph Goodman
Professor
Ohio State University
Stijn M. J. van Osselaer
S.C. Johnson Professor of Marketing
Cornell University
Hidehiko Nishikawa
Professor
Hosei University
Tatiana Rittler
Assistant Professor
WU Vienna University of Economics and Business
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Prepare your application
Review drafts before you send them.