Martin Schreier

WU Vienna University of Economics and Business

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Articles (10)

Collaborators (6)

Charles Noble

The University of Tennessee Knoxville

UNITED STATES

Christoph Fuchs

Universität Wien

Christian V. Baccarella

Joseph Goodman

Associate Professor

Ohio State University

UNITED STATES

Stijn M. J. van Osselaer

UNITED STATES

Hidehiko Nishikawa

Hosei University

Martin Schreier

Research Interests

Explore related searches

Contact this professor

Articles (10)

Collaborators (6)

Charles Noble

Christoph Fuchs

Christian V. Baccarella

Joseph Goodman

Stijn M. J. van Osselaer

Hidehiko Nishikawa

How do I reach out?

Meet Kite AI

Martin Schreier

Research Interests

Explore related searches

Contact this professor

Articles (10)

The Open Design Effect

Better Innovation for a Better World

Blockchain meets marketing: from concept to impactful research

Fixing the bug in insect consumption

University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers

The Starbucks effect: When name-based order identification increases customers' store preference and service satisfaction

I Didn’t Win! An Overlooked Downside of Crowdsourcing?

Retailing Groundedness: How to improve customer experience, brand perceptions, and customer loyalty through feelings of groundedness

Blockchain Meets Marketing: Opportunities, Threats, and Avenues for Future Research

Exploring the Origins of intrinsic motivation

Collaborators (6)

Charles Noble

Christoph Fuchs

Christian V. Baccarella

Joseph Goodman

Stijn M. J. van Osselaer

Hidehiko Nishikawa

How do I reach out?

Meet Kite AI