Alvaro J. Rojas-Lamorena

Profesor Sustituto Interino

Universidad de Granada
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About

Alvaro J. Rojas-Lamorena is a Professor Sustituto Interino at Universidad de Granada, Spain. His research focuses on brand equity, brand experience, and the influence of culture and gender on consumer behavior. Recent publications include a bibliometric analysis of academic research on brand equity and an exploration of the relationship between brand experience and word-of-mouth in the TV-series sector.

Articles (2)

Year:

2022

Year:

2022

Collaborators (2)

Juan Miguel Alcántara Pilar

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SPAIN
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MARÍA EUGENIA RODRÍGUEZ LÓPEZ

Profesora Permanente Laboral

Universidad de Granada

SPAIN
View details
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