MARÍA EUGENIA RODRÍGUEZ LÓPEZ

Profesora Permanente Laboral

Universidad de Granada

Spain

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MARÍA EUGENIA RODRÍGUEZ LÓPEZ is a Profesora Permanente Laboral at the Universidad de Granada, Spain. Her research areas include the impact of influencer credibility on purchase intentions, linguistics in marketing, and user behavior in technology acceptance. Recent articles by her explore topics such as brand equity formation, cross-cultural loyalty in restaurants, and eye tracking technology in marketing research.

Articles (10)

Year:

2024

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2024

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2024

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2023

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2023

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2023

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2022

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2022

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2022

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2021

Collaborators (3)

Juan Miguel Alcántara Pilar

SPAIN

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Francisco Muñoz-Leiva

Universidad de Granada

SPAIN

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Alvaro J. Rojas-Lamorena

Profesor Sustituto Interino

Universidad de Granada

SPAIN

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MARÍA EUGENIA RODRÍGUEZ LÓPEZ

Research Interests

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Articles (10)

From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok

Linguistics and marketing: The effect of foreign languages in advertising messages,Lingüística y marketing: El efecto de las lenguas extranjeras en los mensajes publicitarios

The future of TV-shopping: predicting user purchase intention through an extended technology acceptance model

Satisfaction or delight? A cross-cultural study of loyalty formation linked to two restaurant types

The linguistic fetish in multilingual advertising: an audio message translated into seven foreign languages

Discovering prominent themes of the application of eye tracking technology in marketing research

The relationship between brand experience and word-of-mouth in the TV-series sector: The moderating effect of culture and gender

Discovering prominent themes of the application of eye tracking technology in marketing research,Descubriendo temas destacados de la aplicación de la tecnología de eye tracking en la investigación de marketing

Past, present, and future research on self-service merchandising: a co-word and text mining approach

Collaborators (3)

Juan Miguel Alcántara Pilar

Francisco Muñoz-Leiva

Alvaro J. Rojas-Lamorena

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