Juan Miguel Alcántara Pilar

Spain

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Articles (4)

Year:

2023

Year:

2023

Year:

2022

Year:

2022

Collaborators (5)

MARÍA EUGENIA RODRÍGUEZ LÓPEZ

Profesora Permanente Laboral

Universidad de Granada

SPAIN

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María Belén Prados Peña

Professor

Universidad de Granada

SPAIN

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Alvaro J. Rojas-Lamorena

Profesor Sustituto Interino

Universidad de Granada

SPAIN

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Lucia Porcu

Associate Professor

Universidad de Granada

SPAIN

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Esmeralda Crespo Almendros

Universidad de Granada

SPAIN

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Juan Miguel Alcántara Pilar

Research Interests

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Articles (4)

Building heritage brand equity through social media sales promotion: The role of Power Distance

Satisfaction or delight? A cross-cultural study of loyalty formation linked to two restaurant types

Influence of the perceived benefit of a social network-based sales promotion on the perceived quality of a heritage complex

The relationship between brand experience and word-of-mouth in the TV-series sector: The moderating effect of culture and gender

Collaborators (5)

MARÍA EUGENIA RODRÍGUEZ LÓPEZ

María Belén Prados Peña

Alvaro J. Rojas-Lamorena

Lucia Porcu

Esmeralda Crespo Almendros

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