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Amélia Brandão

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Professora Associada

Universidade do Porto Faculdade de Economia

Portugal

Research Interests

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About

Amélia Brandão is an Auxiliar Professor at the Universidade do Porto Faculdade de Economia in Portugal. Her research focuses on consumer behavior and brand management, with recent articles exploring topics such as service-dominant logic in luxury perceptions, electronic word of mouth impacts, and the role of user-generated content in luxury fashion communities. She is also interested in environmental issues related to consumer perceptions and the influence of content marketing on different demographic groups.

Recent Grants

Grant: Close

Consumer-brand relationship in the Metaverse: impacts on Brand Equity and Company Performance

Open Date: 2023-11-23

Close Date:

Grant: Close

Surgimento e desaparecimento de títulos da imprensa escrita no Portugal contemporâneo

Open Date: 2012-04-01

Close Date: 2014-10-01

Articles (34)

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2023

Collaborators (10)

Colleen Kirk

Associate Professor of Marketing

New York Institute of Technology

UNITED STATES

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Bruno Miguel Vieira

Professor Adjunto

Instituto Superior de Administração e Gestão

PORTUGAL

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Liliana Ribeiro

University of Porto

PORTUGAL

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Jorge Remondes

Professor Adjunto

Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto

PORTUGAL

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Jose Torres-Pruñonosa

Universidad Internacional de La Rioja

SPAIN

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Elvira Vieira

Professora Coordenadora Principal

Instituto Superior de Administração e Gestão

PORTUGAL

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Jitpisut Bubphapant

Assistant Professor

Instituto Português de Administração de Marketing

PORTUGAL

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Vincenzo Basile

Expert on the Subject

Università degli Studi di Napoli Federico II

ITALY

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Carlos Brito

University of Porto

PORTUGAL

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Luis Martinez

Associate Professor

Universidade de Aveiro

PORTUGAL

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Amélia Brandão

Research Interests

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About

Recent Grants

Articles (34)

Corporate brand avoidance scale: Antecedents and consequences in industrial markets

Active and passive brand hate: consumer-based brand equity

“Don't Fail With Me. I Will Complain”! A Study on Consumer Negative Emotions and Behaviours

Drama-induced tourism: From the GELBOYS series to travel inspiration

From Experience to Engagement and Loyalty: Consumer-Brand Relationships in the Metaverse and the Role of Brand Equity

Green is the New Black? The Slight Frontier Between Consumer Perceptions and Hospitality Sustainability Practices

How Can Service Convenience Reestablish Passenger Satisfaction After a Flight Delay? A Data Mining Approach

Negative Consumer-Brand Relationships: Insights From a Literature Review in Elite Abs Journals

Online Shopping Using Digital Platforms: Before, During, and After the COVID-19 Pandemic

Sustainable supply chain initiatives in BRICS countries: lessons learned and key takeaways—case studies and best practices

The use of AI in government and its risks: lessons from the private sector

How service-dominant logic can increase luxury value perceptions?

How do luxury fashion communities express negativity? A netnographic approach

Consumers' perceptions of proximity to plastic pollution and support for environmentally friendly retail brands: An emerging market perspective

Generational cohort differences in psychological ownership: How does Gen Z come to feel ownership in an intangible world?

Evolutionary Scenario of Brand Management and Communication, Through the Integration of AI: A Bibliometric Analysis

The Modern Call Center: The Relationship Between Service Quality Metrics and Employee’s Performance. Amplifon Case Study

How does the consumer’s positive and negative electronic word of mouth expand the retail brand experience dimensions? Lessons from IKEA and Lidl

‘Your comments boost my value!’ – the mediator role of emotional brand attachment between brand equity and social media engagement

Exploring ageing consumers’ usage of content marketing, content typology and online brand advocacy

Brand Personality Dimensions in the Hotel Sector

Does user-generated content influence value co-creation in the context of luxury fashion brand communities? Matching inclusivity and exclusivity

Exploring the influence of patient testimonials on healthcare services: a social identity theory perspective

Organizational Communication: How to Engage Internal Communication in a B2B Case Study

Content marketing research: A review and research agenda

Services Marketing: Where Are We Now?

“You got a new name!” how does renaming a music festival with a brand affect the festivalgoer's purchase intention

Going (in)conspicuous: antecedents and moderators of luxury consumption

An analysis of the perception of brand equity among members and non-members of football teams and its influence on behavioural intentions

The Impact of Patient Experience on Loyalty in the Context of Medical-Aesthetic Health Services

"I will always hate you"! An investigation of the impact of anthropomorphism in online anti-brand communities

O Efeito Moderador do Patrocínio no Impacto do Influenciador Digital no Comportamento do Consumidor

You ruined our love story, but I just cannot hate you-A moderation-mediation analysis of past experienced brand love and brand hate

You ruined our love story, but I just cannot hate you—A moderation–mediation analysis of past experienced brand love and brand hate

Collaborators (10)

Colleen Kirk

Bruno Miguel Vieira

Liliana Ribeiro

Jorge Remondes

Jose Torres-Pruñonosa

Elvira Vieira

Jitpisut Bubphapant

Vincenzo Basile

Carlos Brito

Luis Martinez

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