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Ana Estima

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Professora Adjunta

Universidade de Aveiro

Portugal

Research Interests

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About

Ana Estima is an Adjunct Professor at Universidade de Aveiro in Portugal. Her research interests include sustainable packaging orientation, open innovation within the tourism industry, and the role of visual attention in destination marketing. Recent publications reflect her focus on the intersection of sustainability and innovation in various sectors.

Recent Grants

Grant: Open

Research Centre Didactics and Technology in the Education of Trainers

Open Date: 2025-01-01

Close Date: 2029-12-31

Grant: Close

Research Unit on Governance, Competitiveness and Public Policy

Open Date: 2020-01-01

Close Date: 2024-12-31

Grant: Close

Unidade de Investigação em Governança, Competitividade e Políticas Públicas

Open Date: 2019-01-01

Close Date:

Articles (15)

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2026

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2026

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2025

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2025

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2025

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2025

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2025

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2025

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2025

Collaborators (7)

Jacinto Estima

Professor Auxiliar

University of Coimbra

PORTUGAL

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Ailish M O Brien

Lecturer in Accounting & Finance

South East Technological University

IRELAND

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Paulo Duarte

Associate Professor with habilitation

Universidade da Beira Interior Faculdade de Ciências Sociais e Humanas

PORTUGAL

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Alexandra das Neves

Full Researcher

Universidade de Aveiro

PORTUGAL

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Rúben Pinhal

Assistant Invited Professor

Universidade de Aveiro

PORTUGAL

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Susana C. Silva

Full Professor

Universidade Católica Portuguesa Católica Porto Business School

PORTUGAL

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Susana Vasconcelos Marques

Coordinator Professor

Universidade de Aveiro

PORTUGAL

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Ana Estima

Research Interests

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About

Recent Grants

Articles (15)

Corporate Digital Responsibility in Digital Marketing and Business Education

Students’ Perceptions of GenAI Chatbot-assisted Feedback in Business Education: A Cross-Country Pedagogical Experience

Pathways to a Successful PhD Journey: A Dual Perspective from Student and Supervisory Team

Artificial Intelligence in Marketing Education: Shaping the Future of Learning

“Google It” or “ChatGPT It”? An Exploratory Study on User Preferences Across Search Categories and Age Groups

A Company-Based View on Sustainable Packaging Orientation

Open Innovation in the Tourism Industry: A Systematic Review

See, like, and book: Eye-tracking the power of visual attention in destination marketing

What is the Role of GIS in Shaping Marketing Approaches? A Systematic Review

Fostering Innovation and Interdisciplinarity in Higher Education: A Project on Creative Writing for Marketing and Language Students

The eWOM Effect: How Online Reviews Shape Book Purchase Intention in Portugal

To Use or not to Use? Instagram Usage to Promote Destinations

Understanding Tourist Content Preferences: An Eye-Tracking Analysis of DMO Social Media Images

E-books, Consumer Intentions, and the Price Paradox: A Study of Changing Reading Habits in a Digital World

From Clicks to Purchases: A Review of eWOM’s Effect on Purchase Intentions

Collaborators (7)

Jacinto Estima

Ailish M O Brien

Paulo Duarte

Alexandra das Neves

Rúben Pinhal

Susana C. Silva

Susana Vasconcelos Marques

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