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Rúben Pinhal

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Assistant Invited Professor

Universidade de Aveiro

Portugal

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Professors in Portugal

Recent Grants

Grant: Close

Research Unit on Governance, Competitiveness and Public Policy

Open Date: 2020-01-01

Close Date: 2024-12-31

Articles (19)

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Collaborators (7)

Bernardo Bastos

Assistant Professor

ISEC Lisboa

PORTUGAL

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Paulo Duarte

Associate Professor with habilitation

Universidade da Beira Interior Faculdade de Ciências Sociais e Humanas

PORTUGAL

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Vasco Santos

Professor Adjunto

Instituto Politécnico de Tomar

PORTUGAL

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Bruno Sousa

Professor Coordenador

Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão

PORTUGAL

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Ana Estima

Professora Adjunta

Universidade de Aveiro

PORTUGAL

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Susana C. Silva

Full Professor

Universidade Católica Portuguesa Católica Porto Business School

PORTUGAL

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José Miguel Cachulo Pereira

Assistant Professor - Marketing

Universidade de Aveiro

PORTUGAL

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Rúben Pinhal

Research Interests

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Recent Grants

Articles (19)

Artificial Intelligence, Innovation, and Employer Branding

How Can a Fine Arts Company Use User-Generated Content to Enhance Its Digital Presence? The Case of VIARCO

Loyalty in Your Pocket: The Case of Cartão Continente Mobile App

Pathways to a Successful PhD Journey: A Dual Perspective from Student and Supervisory Team

Digital Marketing and Globalization

Short-Term Investments in the Context of Technology Integration

Artificial Intelligence in Marketing Education: Shaping the Future of Learning

More Than a Store: IKEA’s Content Marketing as a Tool for Brand Awareness

“Google It” or “ChatGPT It”? An Exploratory Study on User Preferences Across Search Categories and Age Groups

A Company-Based View on Sustainable Packaging Orientation

Open Innovation in the Tourism Industry: A Systematic Review

See, like, and book: Eye-tracking the power of visual attention in destination marketing

A 25-year bibliometric analysis of the management of sparkling winemaking processes: innovation trends and future research agenda

Exploring Visual Engagement in UNESCO Creative Cities: An Eye-Tracking Analysis of Social Media Images

Glocal Branding in Action: How McDonald’s Localization Strategy Shapes Consumer Behavior in Portugal

Holistic Digital Marketing Strategies for E-commerce Growth: A SOSTAC-Based Case Study of SIIEE

The eWOM Effect: How Online Reviews Shape Book Purchase Intention in Portugal

To Use or not to Use? Instagram Usage to Promote Destinations

Understanding Tourist Content Preferences: An Eye-Tracking Analysis of DMO Social Media Images

Collaborators (7)

Bernardo Bastos

Paulo Duarte

Vasco Santos

Bruno Sousa

Ana Estima

Susana C. Silva

José Miguel Cachulo Pereira

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