Susana C. Silva

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Associate Professor

Universidade Católica Portuguesa Católica Porto Business School

Portugal

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Recent Grants

Grant: Close

Cooperation and Exchange between the Human Resources of the Higher Education Centers of the Euroregion Galicia - North of Portugal

Open Date: 2018-04-01

Close Date: 2021-06-01

Grant: Close

Expatriates, Expatriates Satisfaction Macau, Portuguese Diaspora – the actuality of the Portuguese Expatriates in Macau

Open Date: 2016-12-01

Close Date:

Grant: Close

PhD

Open Date: 2002-10-01

Close Date: 2006-09-01

Grant: Close

Short-term scholarship - Researcher at Faculteit der Economische Wetenschappen, Universiteit van Tilburg

Open Date:

Close Date: 2004-01-01

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Collaborators (15)

Filipe Coelho

University of Coimbra

PORTUGAL

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Maher Georges Elmashhara

Associate Professor (Senior Lecturer)

Manchester Metropolitan University

UNITED KINGDOM

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Paulo Duarte

Associate Professor with habilitation

Universidade da Beira Interior Faculdade de Ciências Sociais e Humanas

PORTUGAL

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Joana Carmo Dias

Assistant Professor

University of Porto

PORTUGAL

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Maria Elo

Åbo Akademi University

FINLAND

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Grzegorz Mazurek

Associate Professor

Kozminski University

POLAND

NORWAY

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Susana C. Silva

Research Interests

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Recent Grants

Articles (20)

Secondhand savvy: examining the influence of prior experience on motivators and barriers in parents' choice of children's secondhand products

Trust in AI and Top Management Support in Generative-AI Adoption

Circular Economy and Sustainability in Luxury Fashion Consumer Behavior: A Review and Research Agenda

Understanding the influencing factors on firms’ social media marketing strategies development: a cross-country investigation

Predicting consumer ad preferences: Leveraging a machine learning approach for EDA and FEA neurophysiological metrics

Impacts and Trends on Global Supply Chain After COVID‐19 Outbreak

How gamifying AI shapes customer motivation, engagement, and purchase behavior

Enhancing consumer purchase intentions for sustainable packaging products: An in-depth analysis of key determinants and strategic insights

Enhancing Consumer Purchase Intentions for Sustainable Packaging Products: An In-Depth Analysis of Key Determinants and Strategic Insights

Exploring ethical consumer behavior: a comprehensive study using the ethically minded consumer behavior-scale (EMCB) among adult consumers

How footwear companies can use online CX to WOW customers

Marketing accountability and marketing automation

Using chatbots in e-retailing – how to mitigate perceived risk and enhance the flow experience

The role of satisfaction in labor diaspora dynamics

Are Perceived Benefits of Heated Tobacco Products Consumption Aiding Smoking Cessation?

The role of environmental concern and technology show-off on electric vehicles adoption: the case of Macau

The Role of Online Experience in the Relationship Between Service Convenience and Future Purchase Intentions

Consumer vulnerability and well-being across contexts: Implications for international businesses

Pull Forces in Colombia for Portuguese Migrants: A Qualitative Study of Portuguese Migrants and Expatriates in Colombia

Do goal orientations really influence performance?

Collaborators (15)

Filipe Coelho

Maher Georges Elmashhara

Paulo Duarte

Joana Carmo Dias

Maria Elo

Grzegorz Mazurek

hab. Pawel Korzynski

Enrique Bigne

Maik Hammerschmidt

Marisa R. Ferreira

Bozidar Vlacic

Elena Gasulla Tortajada

Anna Górska

Fabio Shimabukuro Sandes

Carlos M. P. Sousa

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