Charalampos Saridakis

Associate Professor of Marketing

Athens University of Economics and Business

Greece

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About

Charalampos Saridakis is an Associate Professor of Marketing at Athens University of Economics and Business, Greece. His research interests include innovation strategies, consumer behavior, and the impact of digital technologies on market performance. Recent articles authored by him delve into knowledge sourcing strategies, the dynamics of e-scooter usage, and the relationship between corporate social responsibility and financial performance.

Articles (12)

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2025

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2024

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2024

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2023

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2023

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2023

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2022

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2022

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2022

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2020

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2020

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2020

Collaborators (8)

Panagiotis Piperopoulos

Professor of Strategic Management

La Trobe University La Trobe Business School

AUSTRALIA

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Christina Sichtmann

Universität Wien

AUSTRIA

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Aristeidis Theotokis

Professor

University of Leeds

UNITED KINGDOM

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Panagiotis Ganotakis

University of Liverpool

UNITED KINGDOM

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Ana Lisboa

Coordenador licenciatura Marketing/Professor Adjunto

Instituto Politécnico de Leiria

PORTUGAL

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Zia Wadud

Associate Professor

University of Leeds

UNITED KINGDOM

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Ghasem Zaefarian

Associate professor of marketing

Leeds University Business School

UNITED KINGDOM

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Yuanxuan Yang

Lecturer in Data Science of Transport

University of Leeds

UNITED KINGDOM

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Charalampos Saridakis

Research Interests

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Articles (12)

Knowledge sourcing strategy and radical innovative performance: A temporal approach

Investigating Objective and Subjective Factors Influencing the Frequency and Purpose of E-Scooter Trips

Optionally green: The effect of hybrid product default policy on consumer response to hybrid products

Mining Twitter lists to extract brand-related associative information for celebrity endorsement

Innovation, digital technologies, and sales growth during exogenous shocks

How historical and social aspirations reshape the relationship between corporate financial performance and corporate social responsibility

EXPRESS: The Global/Local Product Attribute: Decomposition, Trivialization and Price Tradeoffs in Emerging and Developed Markets

A step-by-step guide of (fuzzy set) qualitative comparative analysis: From theory to practice via an implementation in a B2B context

Expanding into new product lines in response to COVID-19: The interplay between firm age and performance aspirations

How Downplaying Product Greenness Affects Performance Evaluations: Examining the Effects of Implicit and Explicit Green Signals in Advertising

Pathways to Civic Engagement with Big Social Issues: An Integrated Approach

What type of CSR engagement suits my firm best? Evidence from an abductively-derived typology

Collaborators (8)

Panagiotis Piperopoulos

Christina Sichtmann

Aristeidis Theotokis

Panagiotis Ganotakis

Ana Lisboa

Zia Wadud

Ghasem Zaefarian

Yuanxuan Yang

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