Ana María Casado Molina

Profesora Titular de Universidad

University of Malaga

Spain

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About

Ana María Casado Molina is a Profesora Titular de Universidad at the Universidad de Málaga, Spain. Her research areas include banking reputation, artificial intelligence applications in production processes, and the adoption of chatbots in customer service. She has contributed to recent studies on online corporate reputation and its implications for stock markets, as well as exploring the use of virtual reality in medical training and marketing management.

Articles (13)

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2025

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2025

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2025

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2024

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2024

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2024

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2023

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2023

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2022

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2021

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2021

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2021

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2020

Collaborators (2)

María del Pilar Alarcón Urbistondo

University of Malaga

SPAIN

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María Mercedes Rojas de Gracia

Profesora Contratada Doctora

University of Malaga

SPAIN

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Ana María Casado Molina

Research Interests

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Articles (13)

Banking reputation and its impact on stock markets: a big data analysis through online comments

AI in Companies' Production Processes

Customer intentions toward the adoption of WhatsApp chatbots for restaurant recommendations

Beyond the post: an SLR of enterprise artificial intelligence in social media

Key determinants of intention to use virtual reality in medical training

AI in Marketing Management: Executive Perspectives from Companies

Building mutual rewarding sponsor relationships between museums and corporations

Proposal for Employing User-Generated Content as a Data Source for Measuring Tourism Destination Image

Exploring the Opportunities of the Emojis in Brand Communication: The Case of the Beer Industry

Relationship between reputational aspects of companies and their share price in the online environment

Online corporate reputation: A panel data approach and a reputation index proposal applied to the banking sector

Online corporate reputation: A panel data approach and a reputation index proposal applied to the banking sector

Reputational intelligence: innovating brand management through social media data

Collaborators (2)

María del Pilar Alarcón Urbistondo

María Mercedes Rojas de Gracia

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