María Mercedes Rojas de Gracia

Profesora Contratada Doctora

University of Malaga

Spain

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María Mercedes Rojas de Gracia is a Profesora Contratada Doctora at Universidad de Málaga, Spain. Her research areas encompass banking reputation, social media influence, tourism decision-making, and brand communication, as reflected in her recent articles. She has explored topics such as the impact of online comments on stock markets, the role of family in tourism satisfaction, and the utilization of user-generated content for measuring destination image.

Articles (10)

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2025

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2025

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2025

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2023

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2023

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2022

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2022

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2021

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2020

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2020

Collaborators (3)

María del Mar Muñoz Martos

Profesor Titular de Universidad – TU/ Catedrático de Escuela Universitaria - CEU

University of Malaga

SPAIN

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María del Pilar Alarcón Urbistondo

University of Malaga

SPAIN

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Ana María Casado Molina

Profesora Titular de Universidad

University of Malaga

SPAIN

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María Mercedes Rojas de Gracia

Research Interests

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Articles (10)

Banking reputation and its impact on stock markets: a big data analysis through online comments

Caracterización sectorial y de género de los Influenciadores de Medios Sociales en X

Who influences family tourism decisions? Incorporating children’s perceptions

Proposal for Employing User-Generated Content as a Data Source for Measuring Tourism Destination Image

Análisis de reputación empresarial y de engagement en Instagram: una mirada comparativa a través de rankings

Exploring the Opportunities of the Emojis in Brand Communication: The Case of the Beer Industry

Measuring engagement on twitter using a composite index: An application to social media influencers

Relationship between reputational aspects of companies and their share price in the online environment

Importance of family for individual tourist satisfaction

Reputational intelligence: innovating brand management through social media data

Collaborators (3)

María del Mar Muñoz Martos

María del Pilar Alarcón Urbistondo

Ana María Casado Molina

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