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Andrea SESTINO

Lecturer in "Basics of Marketing", "Advanced Marketing", "Digital Marketing", "New Technologies" (26/27 - 25/26 - 24/25)

Libera Università Internazionale degli Studi Sociali Guido Carli

Italy

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Articles (29)

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Collaborators (10)

Henrik Barth

Associate Professor

Halmstad University

SWEDEN

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Stefano Bresciani

Full Professor in Innovation Management

University of Turin

ITALY

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Alfredo D'Angelo

Full professor

Università Cattolica del Sacro Cuore

ITALY

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Alberto Ferraris

University of Turin

ITALY

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Simone Guercini

Full professor

University of Florence

ITALY

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Marco Valerio Rossi

Ricercatore Tenure-Track

Mercatorum University

ITALY

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MARIO BENASSI

Full Professor

University of Milan

ITALY

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Pedro Mir-Bernal

Director Académico |Profesor de Marketing

Universidad de Navarra ISEM Fashion Business School

SPAIN

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Magnus Holmén

Professor

Halmstad University

SWEDEN

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Teresa Sadaba

Universidad de Navarra

SPAIN

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Andrea SESTINO

Research Interests

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Articles (29)

The invisible power of technologies in luxury and role of consumers’ individual differences: The Paradox of Technological Sophistication

Industry 5.0 and “Made in Italy” handcrafted products: blockchain integration as a dual enabler of luxuriousness and continuous improvement signaling

Entrepreneurial intentions among medical doctors in a research-led hospital: The role of perceived organizational support for innovation and individual collaboration propensity

Designing AI-based interactive avatars in healthcare services: the impact of human-like similarity on emotional responses

Digital disruption as a managerial reconfiguration: implications for sustainable marketing management

How medical virtual agents shape individuals’ behavioural activation systems: dealing with product intelligence and anthropomorphism, and implications for product design

How would you like to pay? Consumers’ reaction to crypto-based vs. traditional e-payment methods for luxury vs. mass-market fashion products in e-commerce stores

Family legacy in luxury branding: The mediating role of brand identification and the moderating role of social status

The impact of institutional ownership structure on corporate ESG performance: empirical evidence for the European capital market

Taxonomy of Generative Artificial Intelligence (Gen-AI) Use in Marketing

Healthcare workers' adoption of and satisfaction with artificial intelligence: The counterintuitive role of paradoxical tensions and paradoxical mindset

Redesigning healthcare service delivery processes through medical chatbot integrations: balancing chatbot features and patients’ individual differences

The challenge of integrating “intelligent” technologies in luxury shopping contexts: The role of brand personality appeal and consumers’ status consumption orientation

Just the right push! Social Media as a Therapeutical catalyst: The impact of influencers’ motivational (vs. Neutral) communication on healthy consumption

Elderly patients' reactions to gamification-based digital therapeutics (DTx): The relevance of socialization tendency seeking

The “dark side” and negative consequences of cryptocurrencies usage for unethical purposes as barriers to invest in Middle East and African (MEA) countries

Crafting a healthier future: exploring the nexus of product design, digital innovations and dynamic marketing for obesity prevention. A literature review

Conceptualizing Supply Chain Resilience in Exogenous Crisis Times: Toward a Holistic Definition

Consumers’ innovativeness and conspicuous consumption orientation as predictors of environmentalism: an investigation in the context of smart mobility

Look how sustainable I am! Effects of communication focus, individuals' differences on intention to use food waste fighting mobile applications

Decoding the data economy: a literature review of its impact on business, society and digital transformation

Innovative food and sustainable consumption behaviour: the role of communication focus and consumer-related characteristics in lab-grown meat (LGM) consumption

The influence of a lockdown on consumption: An exploratory study on generation Z's consumers

My doctor is an avatar! The effect of anthropomorphism and emotional receptivity on individuals' intention to use digital-based healthcare services

The effect of fervid attachment to religious rites on tourism: evidence from the Holy Week in Southern Italy

An explorative analysis of the antecedents and consequents of gamification in the digital therapeutic context

Machine learning and artificial intelligence use in marketing: a general taxonomy

The Business Opportunity of Blockchain Value Creation among the Internet of Value

Let me drive you! The effect of change seeking and behavioral control in the Artificial Intelligence-based self-driving cars

Collaborators (10)

Henrik Barth

Stefano Bresciani

Alfredo D'Angelo

Alberto Ferraris

Simone Guercini

Marco Valerio Rossi

MARIO BENASSI

Pedro Mir-Bernal

Magnus Holmén

Teresa Sadaba

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