Simone Guercini
Full professor
University of Florence
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Simone Guercini is a Full Professor at the University of Florence, Italy. His research areas include marketing automation, decision-making heuristics, sustainability communication in digital environments, and the internationalization of luxury SMEs. His recent articles explore topics such as gamification in marketing, brand associations in art museums, and the role of foreignness in international markets.
Articles (15)
Collaborators (8)
Christopher Medlin
University of Adelaide
AUSTRALIA
Patricia SanMiguel
Researcher & Lecturer, PhD
Universidad de Navarra ISEM Fashion Business School
SPAIN
Konstantinos Katsikopoulos
Professor
University of Southampton
UNITED KINGDOM
Andrea Runfola
University of Perugia
ITALY
Susan Freeman
University of South Australia
AUSTRALIA
Silvia Ranfagni
University of Florence
ITALY
Christian Lechner
LUISS University
ITALY
Teresa Sadaba
Universidad de Navarra
SPAIN
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