Antonio Baraybar Fernández

Profesor Titular de Universidad

Universidad Rey Juan Carlos

Spain

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Articles (9)

Year:

2023

Year:

2023

Year:

2023

Year:

2022

Year:

2022

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2021

Year:

2020

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2020

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2020

Collaborators (5)

Rainer Rubira-García

Profesor

Universidad Rey Juan Carlos - Campus de Fuenlabrada

SPAIN

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Belén Díaz Díaz

Universidad de Cantabria

SPAIN

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Sandro Arrufat Martin

Universidad Internacional de La Rioja

SPAIN

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Miguel Baños González

Profesor Titular de Universidad

Universidad Rey Juan Carlos

SPAIN

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Silvia Magro-Vela

Profesor Ayudante Doctor

Universidad Rey Juan Carlos

SPAIN

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Antonio Baraybar Fernández

Research Interests

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Contact this professor

Articles (9)

A Comparative Study of Communication Management Strategies on Social Media in the Hotel Industry in Spain in Times of COVID-19

The symbolic power of the world's first circumnavigation: An approach from political communication

Professional dynamics between journalists and politicians: Professional routines and assessment of trust and credibility generated by Spanish congressional spokespersons in the specialized press (2019-2022)

¿Cuáles son las debilidades y oportunidades del neuromarketing en la industria publicitaria española?

Ciencia cognitiva y neuromarketing: investigación académica, tecnologías emergentes y desafíos profesionales

Public Information, Traditional Media and Social Networks during the COVID-19 Crisis in Spain

Religion and Social Media: Communication Strategies by the Spanish Episcopal Conference

The Application of Neuromarketing Techniques in the Spanish Advertising Industry: Weaknesses and Opportunities for Development

Los openings, antesala del relato de ficción en televisión: identidad y marca

Collaborators (5)

Rainer Rubira-García

Belén Díaz Díaz

Sandro Arrufat Martin

Miguel Baños González

Silvia Magro-Vela

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