Miguel Baños González

Profesor Titular de Universidad

Universidad Rey Juan Carlos

Spain

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Miguel Baños González is a Profesor Titular de Universidad at Universidad Rey Juan Carlos, Spain. His research areas include neuromarketing, public service advertising, and the impact of emotions on memory, as evidenced by his recent publications on these topics. He also explores the intersection of cognitive science and technology in communication, particularly within the context of the fourth industrial revolution.

Articles (11)

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2023

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2023

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2023

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2023

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2023

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2022

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2022

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2021

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2021

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2020

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2020

Collaborators (4)

Fernando Hernández Barral

Associate Professor

Universidad Rey Juan Carlos

SPAIN

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Sandro Arrufat Martin

Universidad Internacional de La Rioja

SPAIN

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Antonio Baraybar Fernández

Profesor Titular de Universidad

Universidad Rey Juan Carlos

SPAIN

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Mario Rajas

Profesor Titular

Universidad Rey Juan Carlos

SPAIN

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Miguel Baños González

Research Interests

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Articles (11)

Capítulo 10. Retos de la transferencia de la comunicación en la cuarta revolución industrial. Arte y creatividad en la era del big data

Relación entre Emociones y Recuerdo en Campañas Publicitarias de Servicio Público. Una Aproximación desde la Neurociencia

El plano secuencia en Berlanga: lenguajes y técnicas de la comedia

Relation between Emotions and Memory Relate in Public Service Advertising Campaigns. A Study Based on a Neuroscience Approach,Relación entre Emociones y Recuerdo en Campañas Publicitarias de Servicio Público. Una Aproximación desde la Neurociencia

The symbolic power of the world's first circumnavigation: An approach from political communication

¿Cuáles son las debilidades y oportunidades del neuromarketing en la industria publicitaria española?

Ciencia cognitiva y neuromarketing: investigación académica, tecnologías emergentes y desafíos profesionales

Analysis of Emotion and Recall in COVID-19 Advertisements: A Neuroscientific Study

Knowledge in Images and Sounds: Informative, Narrative and Aesthetic Analysis of the Video for MOOC

The Application of Neuromarketing Techniques in the Spanish Advertising Industry: Weaknesses and Opportunities for Development

The broadcast of the music video on youtube. Analysis of the viral capacity of the video clip,La difusión del vídeo musical en youtube. Análisis de la capacidad viral del vídeoclip

Collaborators (4)

Fernando Hernández Barral

Sandro Arrufat Martin

Antonio Baraybar Fernández

Mario Rajas

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