Argho Bandyopadhyay

Lecturer

RMIT University

Australia

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Articles (5)

Year:

2024

Year:

2023

Year:

2023

Year:

2023

Year:

2023

Collaborators (5)

Park Thaichon

University of Southern Queensland - Springfield Campus

AUSTRALIA

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Mohammad Alamgir Hossain

RMIT University

AUSTRALIA

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Lin Yang

Senior Lecturer

University of Tasmania

AUSTRALIA

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Fandy Tjiptono

Senior Lecturer

Victoria University of Wellington

NEW ZEALAND

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Alvedi Sabani

Lecturer in MBA

RMIT University

AUSTRALIA

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Argho Bandyopadhyay

Research Interests

Explore related searches

Contact this professor

Articles (5)

Access mode of consumption and psychological ownership: exploring the role of self-product connection

Investigating the effect of social media fake news on consumer behavior: an empirical study with multiple moderations

“Regions” as brands: an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect

Realising the potential of digital health communities: a study of the role of social factors in community engagement

Relationship (breakup) reminders drive online advertising effectiveness

Collaborators (5)

Park Thaichon

Mohammad Alamgir Hossain

Lin Yang

Fandy Tjiptono

Alvedi Sabani

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