Arinze Christian Nwoba

Lecturer in Marketing

Loughborough University

United Kingdom

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Arinze Christian Nwoba is a Lecturer in Marketing at Loughborough University, UK. His research areas encompass digital technologies, firm innovativeness, operational effectiveness in post-pandemic contexts, and green innovation in emerging markets. He has published extensively on topics including social marketing interventions, consumer interactions with banking technologies, and corporate sustainability strategies.

Articles (9)

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2025

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2023

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2023

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2023

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2022

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2022

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2021

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2021

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2021

Collaborators (4)

Nadia Zahoor

Senior Lecturer in Strategy

Queen Mary University of London

UNITED KINGDOM

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Huda Khan

University of Aberdeen

UNITED KINGDOM

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Domnan Miri

Teesside University

UNITED KINGDOM

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Taiwo O. Soetan

Assistant Professor of Business

Dickinson State University

UNITED STATES

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Arinze Christian Nwoba

Research Interests

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Articles (9)

Institutional Stimulus and Firm Innovativeness: Examining the Roles of Digital Technologies Adoption and Inbound Openness

Regional expansion of emerging market SMEs: the roles of domestic market environmental uncertainty and international alliance partner diversity

International servitization of SMEs in emerging markets: antecedents and boundary conditions

Green innovation in emerging economies: The role of managerial ties and market learning

Operational effectiveness in post-pandemic times: Examining the roles of digital technologies, talent management and employee engagement in manufacturing SMEs

Obesity, family units and social marketing intervention: evidence from Nigeria

Marketing bank services to financially vulnerable customers: evidence from an emerging economy

Emerging-market consumers’ interactions with banking chatbots

Corporate sustainability strategies in institutional adversity: Antecedent, outcome, and contingency effects

Collaborators (4)

Nadia Zahoor

Huda Khan

Domnan Miri

Taiwo O. Soetan

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