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Janina Magdalena Schaumann

Assistant Professor

University of Twente

Netherlands

Research Interests

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Professors in Netherlands Professors in Marketing Marketing professors in Netherlands

Articles (4)

Year:

2026

Year:

2024

Year:

2023

Year:

2020

Collaborators (3)

Barbara Francioni

Associate professor

Università degli Studi di Udine

ITALY

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Philipp Riehm

Professor for Digital Media Management

Hochschule Macromedia

GERMANY

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Matt Hettche

Associate Professor of Marketing

Christopher Newport University

UNITED STATES

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Janina Magdalena Schaumann

Research Interests

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Articles (4)

Consumer responses to privacy invasion: the role of regulatory environments and social expectations

Brand addiction and compulsive buying in female consumers' relationships with food brands

Market shaping MNCs in emerging markets - stakeholder engagement and the role of embeddedness

Millennial Leaders' Display of Generational Cohort Stereotypes: A Qualitative Research Approach

Collaborators (3)

Barbara Francioni

Philipp Riehm

Matt Hettche

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