Birgit Altrichter
Lecturer in Marketing Analytics
University of Surrey
United KingdomResearch Interests
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About
Dr. Birgit Altrichter is a Lecturer in Marketing Analytics at the University of Surrey, UK. Her research areas focus on technology discontinuance and the implications of in-store automation on consumer behavior, as highlighted in her recent articles. She aims to contribute to the understanding of emerging trends in marketing and consumer analytics.
Articles (2)
Year:
2025
Year:
2024
Collaborators (3)
Sabine Benoit
Professor of Marketing
University of Surrey
UNITED KINGDOM
Carl-Philip Ahlbom
Senior Lecturer (Associate Professor)
University of Bath
UNITED KINGDOM
Dhruv Grewal
Toyota chair of commerce and electronic business and professor of marketing
Babson College
UNITED STATES
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