Carl-Philip Ahlbom
Senior Lecturer (Associate Professor)
United KingdomResearch Interests
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About
Dr. Carl-Philip Ahlbom is a Senior Lecturer (Associate Professor) at the University of Bath, UK. His research primarily focuses on consumer behavior and retail marketing, exploring topics such as the influence of in-store automation on patronage, the application of eye-tracking data in retail research, and the impact of sensory elements like music on shopping experiences. Recent publications include studies on in-store technology, emotional responses in social media interactions, and the effectiveness of marketing communication strategies.
Articles (10)
Year:
2024
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2024
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2023
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2023
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2023
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2023
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2023
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2021
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2021
Year:
2020
Collaborators (7)
Sabine Benoit
Professor of Marketing
University of Surrey
VENKATESH SHANKAR
BRIERLEY ENDOWED PROFESSOR OF MARKETING & ACADEMIC DIRECTOR, BICE
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Unnati Narang
University of Illinois at Urbana-Champaign
Dhruv Grewal
Toyota chair of commerce and electronic business and professor of marketing
Babson College
Lukasz Piwek
University of Bath
Birgit Altrichter
Lecturer in Marketing Analytics
University of Surrey
Jens Nordfält
Professor of Management Studies
University of Bath
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