Chang-Won Choi

Assistant Professor

University of Mississippi

United States

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About

Chang-Won Choi is an Assistant Professor at the University of Mississippi, USA. His research focuses on corporate social responsibility, cross-cultural communications, and the effects of emotional engagement in advertising. Recent publications include studies on consumer responses to CSR communication and the impact of personality traits on online advertising behavior. He also conducts cross-national comparisons of media coverage related to public health crises.

Articles (9)

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2024

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2023

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2022

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2022

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2021

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2020

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2020

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2020

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2020

Collaborators (4)

Linwan Wu

Associate Professor

University of South Carolina

UNITED STATES

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Taylor Jing Wen

University of South Carolina

UNITED STATES

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Nanlan Zhang

University of South Carolina

UNITED STATES

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Zhao Peng

Assistant Professor

Emerson College

UNITED STATES

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Chang-Won Choi

Research Interests

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Articles (9)

Silent ripples: negative CSR associations' impact in non-crisis situations

What We Can Do and Cannot Do with Topic Modeling: A Systematic Review

Cross-cultural comparisons of popular YouTube ads: A content analysis of YouTube video ads in the U.S. and South Korea

Empowering Emotion: The Driving Force of Share and Purchase Intentions in Viral Advertising

Feeling Connected to the Cause: The Role of Perceived Social Distance on Cause Involvement and Consumer Response to CSR Communication

Patterns and Frames in News Coverage of the 2015 MERS Outbreak : A Cross-National Comparison between South Korea, China, and the US

Patterns and Frames in News Coverage of the 2015 MERS Outbreak : A Cross-National Comparison between South Korea, China, and the US

Increasing company-cause fit: the effects of a relational ad message and consumers’ cause involvement on attitude toward the CSR activity

The Impacts of Consumer Personality Traits on Online Video Ads Sharing Intention

Collaborators (4)

Linwan Wu

Taylor Jing Wen

Nanlan Zhang

Zhao Peng

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