Taylor Jing Wen

University of South Carolina

United States

Research Interests

Explore related searches

Professors in United States Professors in Marketing Marketing professors in United States

Contact this professor

Get a free first email built on one of their papers, ready for you to edit and send yourself.

Articles (10)

Year:

2024

Year:

2024

Year:

2023

Year:

2023

Year:

2023

Year:

2022

Year:

2022

Year:

2022

Year:

2021

Year:

2021

Collaborators (6)

Linwan Wu

Associate Professor

University of South Carolina

UNITED STATES

View details

wanhsiu tsai

Professor

University of Miami

UNITED STATES

View details

Jackson Carter

Assistant Professor of Communications

Ouachita Baptist University

UNITED STATES

View details

Chang-Won Choi

Assistant Professor

University of Mississippi

UNITED STATES

View details

Ching-Hua Chuan

Assistant Professor

University of Miami

UNITED STATES

View details

Jing Yang

Loyola University Chicago

UNITED STATES

View details

ApplyKite TwinLearns as you apply

Make your next move.

Prepare your application

Review drafts before you send them.

Taylor Jing Wen

Research Interests

Explore related searches

Contact this professor

Articles (10)

Disclosing AI’s Involvement in Advertising to Consumers: A Task-Dependent Perspective

Infusing Affective Computing Models into Advertising Research on Emotions

A Computer Vision Methodology to Predict Brand Personality from Image Features

The mood effect: How mood, disclosure language and ad skepticism influence the effectiveness of native advertising

From Tragedy to Activism: Publics’ Emotions, Efficacy, and Communicative Action on Twitter in the Case of the 2017 Las Vegas Mass Shooting

Predicting Advertising Persuasiveness: A Decision Tree Method for Understanding Emotional (In)Congruence of Ad Placement on YouTube

Empowering Emotion: The Driving Force of Share and Purchase Intentions in Viral Advertising

Listicles vs. Narratives: The Interplay between Mood, Message Type, and Disclosure on Native-Advertising Effectiveness

Effects of Affect: How Mood and Arousal Influence Consumer Evaluation of Search Engine Result Page (SERP) Ad Snippets

Building consumer communal relationships through cause‐related marketing: From the perspective of persuasion knowledge

Collaborators (6)

Linwan Wu

wanhsiu tsai

Jackson Carter

Chang-Won Choi

Ching-Hua Chuan

Jing Yang

Make your next move.