Linwan Wu

Associate Professor

University of South Carolina

United States

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About

Linwan Wu is an Associate Professor at the University of South Carolina, USA. Her research focuses on areas such as artificial intelligence in advertising, consumer behavior under environmental uncertainty, and the effectiveness of native advertising. She has published recent articles analyzing social media discourse, programmatic buying education, and the psychological effects of advertising techniques.

Articles (11)

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2024

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2024

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2024

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2023

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2023

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2023

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2022

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2022

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2022

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2022

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2021

Collaborators (4)

Chang-Won Choi

Assistant Professor

University of Mississippi

UNITED STATES

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Taylor Jing Wen

University of South Carolina

UNITED STATES

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Wenkai Zhou

University of Central Oklahoma

UNITED STATES

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Weiting Tao

University of Miami

UNITED STATES

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Linwan Wu

Research Interests

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About

Articles (11)

Disclosing AI’s Involvement in Advertising to Consumers: A Task-Dependent Perspective

How does social density influence consumer subjective well‐being under high environmental uncertainty?

Teaching Programmatic Buying in a Media Planning Class

The Price of Good Friendships: Examining the Roles of Relationship Norms and Perceived Controllability in Service Failure Encounters

ChatGPT and marketing: Analyzing public discourse in early Twitter posts

The mood effect: How mood, disclosure language and ad skepticism influence the effectiveness of native advertising

Empowering Emotion: The Driving Force of Share and Purchase Intentions in Viral Advertising

Understanding Twitter conversations about artificial intelligence in advertising based on natural language processing

Examining native CSR advertising as a post-crisis response strategy

Should you “picture” this? Effects of picture-taking features of food diary apps on memory, liking, and wanting

Need for control may motivate consumers to approach digital products: a social media advertising study

Collaborators (4)

Chang-Won Choi

Taylor Jing Wen

Wenkai Zhou

Weiting Tao

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