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Chen (Crystal) Chen

University of Illinois at Urbana-Champaign

United States

Research Interests

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Professors in United States

Articles (9)

Year:

2026

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2026

Year:

2026

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2026

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2026

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2026

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2025

Year:

2025

Year:

2023

Collaborators (6)

Sophia Mueller

Assistant Professor

University of Miami

UNITED STATES

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Xiaohan Hu

Assistant Professor of Advertising

San Diego State University

UNITED STATES

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Aryabrata Basu

Assistant Professor

University of Arkansas at Little Rock

UNITED STATES

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Joomi Lee

Assistant Professor of Mediated Communication

University of Arkansas

UNITED STATES

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Dongqing Xu

Assistant Professor

Pennsylvania State University

UNITED STATES

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Regina Ahn

Assistant Professor

University of Miami

UNITED STATES

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Chen (Crystal) Chen

Research Interests

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Articles (9)

Progressive or regressive? Refining brand activism with a consumer-centric perspective by integrating cultural tightness-looseness and political ideology

Moving beyond anthropomorphism: demographic cues as a new lens for understanding virtual influencer effectiveness

Activating Social Responses in Human–AI Interaction: The Effects of Reciprocal Self-Disclosure and Social Role Framing

Order Matters: The Marginal Value of Visual and Textual Information in Sequential Product Information Presentation

Blame the Bot: Extending Attribution Dynamics in Chatbot-Consumer-Brand Interactions

Delegating Thought to Gen-AI: How Task Complexity and AI Recommendations Shape Decision Quality and Memory Outcomes

From Novelty to Knowledge: A Longitudinal Investigation of the Novelty Effect on Learning Outcomes in Virtual Reality

Empowering Consumers: The Role of Avatar Choice in Consumer-Chatbot Interaction and Psychological Ownership

Investigating the Effects of Perceived Autonomy in Chatbot Advertising

Collaborators (6)

Sophia Mueller

Xiaohan Hu

Aryabrata Basu

Joomi Lee

Dongqing Xu

Regina Ahn

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