Christine Eckert

Professor of Marketing Analytics

Technical University of Munich

Germany

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Professor Christine Eckert is a faculty member at the Technical University of Munich, Germany. Her research primarily focuses on marketing analytics, with recent publications exploring topics such as tobacco pack warning responses, mortgage broker influences, and the strategic use of event typicality in advertising. She also evaluates methodological approaches to management research and examines consumer behavior related to e-liquids and service performance.

Articles (7)

Year:

2025

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2024

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2024

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2023

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2021

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UNSW Sydney

AUSTRALIA

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Christine Eckert

Research Interests

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Articles (7)

How Do People Who Smoke Respond to Novel Tobacco Pack Warnings? Two Cross-Sectional Studies from Aotearoa New Zealand

The impact of mortgage broker use on borrower confusion and preferences

Why advertisers should embrace event typicality and maximize leveraging of major events

Addressing Endogeneity Without Instrumental Variables: An Evaluation of the Gaussian Copula Approach for Management Research

Spotlight Personnel: How Hiring and Turnover Drive Service Performance versus Demand

Analysis of on-pack messages for e-liquids: A discrete choice study

A Multiattribute Benefits-Based Choice Model with Multiple Mediators: New Insights for Positioning

Collaborators (5)

Susan Thorp

Harald van Heerde

Marc Mazodier

Pamela Ling

Hauke Wetzel

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