Harald van Heerde

University of New South Wales

Australia

Research Interests

Explore related searches

Professors in Australia Professors in Marketing Marketing professors in Australia

Contact this professor

Get a free first email built on one of their papers, ready for you to edit and send yourself.

Articles (14)

Year:

2025

Year:

2025

Year:

2025

Year:

2024

Year:

2024

Year:

2023

Year:

2023

Year:

2023

Year:

2023

Year:

2022

Year:

2021

Year:

2021

Year:

2021

Year:

2020

Collaborators (9)

Christine Eckert

Professor of Marketing Analytics

Technical University of Munich

GERMANY

View details

Franziska Voelckner

University of Cologne

GERMANY

View details

Jake An

Lecturer

University of Sydney

AUSTRALIA

View details

Darren S. U. Kim

Macquarie University

AUSTRALIA

View details

Valentyna Melnyk

Professor

UNSW Sydney

AUSTRALIA

View details

Hauke Wetzel

Professor

UNSW Sydney

AUSTRALIA

View details

Marnik Dekimpe

Tilburg University

NETHERLANDS

View details

Hannes Datta

Tilburg University

NETHERLANDS

View details

John Roberts

Scientia Professor

University of New South Wales

AUSTRALIA

View details

ApplyKite TwinLearns as you apply

Make your next move.

Prepare your application

Review drafts before you send them.

Harald van Heerde

Research Interests

Explore related searches

Contact this professor

Articles (14)

Driving Mobile App User Engagement Through Gamification

Dynamics of pre-release consumer buzz: Driving communication, search, and participation for market performance

How Firms Can Steer Social Media Conversations

Household and retail panel data in retailing research: Time for a renaissance?

Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions

Looking Ahead: ANZMAC’s Pivotal Role for Marketing Scholars Downunder

Marketing at UNSW Sydney: Building Marketing Capability in Australasia

Retailing in times of soaring inflation: What we know, what we don't know, and a research agenda

Retailing in times of soaring inflation: What we know, what we don't know, and a research agenda

Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation

Spotlight Personnel: How Hiring and Turnover Drive Service Performance versus Demand

Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in Fourteen Indo-Pacific Rim Economies

Reality Check: Infusing Ecological Value into Academic Marketing Research

Leveraging Brand Equity for Effective Visual Product Design

Collaborators (9)

Christine Eckert

Franziska Voelckner

Jake An

Darren S. U. Kim

Valentyna Melnyk

Hauke Wetzel

Marnik Dekimpe

Hannes Datta

John Roberts

Make your next move.