Harald van Heerde
University of New South Wales
Australia
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Research Interests
Brand Management
20%
Statistics
10%
Marketing
30%
Consumer Psychology
20%
Market Economics
20%
Predictive Modeling
10%
Asia-pacific Studies
10%
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Articles6
Collaborators5
Jake An
Lecturer
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Darren S. U. Kim
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Hauke Wetzel
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Marnik Dekimpe
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Hannes Datta
Tilburg University
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