Cynthia Webster

Macquarie University

Australia

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Articles (5)

Year:

2024

Year:

2023

Year:

2021

Year:

2021

Year:

2021

Collaborators (6)

Helen Siuki

Senior Lecturer

Macquarie University

AUSTRALIA

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Muhammad Aftab Alam

Macquarie University

AUSTRALIA

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Steven D'Alessandro

Professor of Marketing

Edith Cowan University

AUSTRALIA

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Abas Mirzaei

Macquarie University

AUSTRALIA

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Frances Chang

Macquarie University

AUSTRALIA

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Leanne Carter

Macquarie University

AUSTRALIA

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Cynthia Webster

Research Interests

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Contact this professor

Articles (5)

Entrepreneurs’ network bricolage: Reconfiguring social ties for resource creation

Binge drinking: A review and research agenda

Exploring brand purpose dimensions for non-profit organizations

Social good or self‐interest: Incentivizing consumer social media engagement behaviour for health messages

Brand and consumer engagement behaviors on Facebook brand pages

Collaborators (6)

Helen Siuki

Muhammad Aftab Alam

Steven D'Alessandro

Abas Mirzaei

Frances Chang

Leanne Carter

Make your next move.