Helen Siuki
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Senior Lecturer
AustraliaResearch Interests
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About
Helen Siuki is a Senior Lecturer at Macquarie University in Australia. Her research focuses on brand activism, consumer engagement with health messages on social media, and the dimensions of brand purpose in non-profit organizations. Her recent articles examine the authenticity of woke brand activism and the interplay between social good and consumer self-interest.
Recent Grants
Grant: Close
Industry Engagement in teaching
Open Date: 2024-06-01
Close Date: 2024-12-01
Grant: Close
Joint project between Optus Networks Pty Itd and Macquarie University
Open Date:
Close Date:
Articles (3)
Year:
2022
Year:
2021
Year:
2021
Collaborators (2)
Cynthia Webster
Macquarie University
Abas Mirzaei
Macquarie University
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