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Daniel Belanche Gracia

Researcher (Academic)

Universidad de Zaragoza

Spain

Research Interests

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Professors in Spain

Articles (9)

Year:

2026

Year:

2026

Year:

2026

Year:

2025

Year:

2025

Year:

2024

Year:

2023

Year:

2023

Year:

2023

Collaborators (4)

Carlos Flavián

Professor of Marketing

Universidad de Zaragoza

SPAIN

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Russell Belk

York University

CANADA

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Sergio Barta

Researcher

Universidad de Zaragoza

SPAIN

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Sandra Maria Correia Loureiro

Full Professor

ISCTE-Instituto Universitário de Lisboa

PORTUGAL

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ApplyKite TwinLearns as you apply

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Daniel Belanche Gracia

Research Interests

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Articles (9)

TikTok influencers and followers’ engagement: the role of authentic leadership, immersion and inspiration

When AI Fails: The Impacts of Hallucinations and Service Errors on Customer Loyalty and Word of Mouth

The influence of AI-generated versus real food images on perceived value and negative WOM

Benefit versus risk: a behavioral model for using robo-advisors

Customer reactions to generative AI vs. real images in high-involvement and hedonic services

The dark side of artificial intelligence in services

Understanding organic food consumption in the European Union: the interaction between health and environmental consumer's goals

How implementing the UN sustainable development goals affects customers’ perceptions and loyalty

Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience

Collaborators (4)

Carlos Flavián

Russell Belk

Sergio Barta

Sandra Maria Correia Loureiro

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