Darima Fotheringham
Assistant Professor
United StatesResearch Interests
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About
Darima Fotheringham is an Assistant Professor at Texas Tech University, specializing in consumer behavior and service management. Her recent research explores transformative consumer journeys, the impact of advertising expenditures on national life satisfaction, and the effectiveness of chatbot customer service on stock returns. She also investigates sustainable service ecosystems in the context of turbulent times.
Articles (6)
Year:
2025
Year:
2023
Year:
2023
Year:
2022
Year:
2021
Year:
2021
Collaborators (4)
Julia Bayuk
Professor of Marketing & Associate Dean for Curriculum
University of Delaware
Janet R. McColl-Kennedy
University of Queensland
Anders Gustafsson
Professor
BI Norwegian Business School
Courtney Droms Hatch
Associate Professor, Marketing
Butler University
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